The on-demand economy has changed our lives. Uber , Foodora, Airbnb , just to mention the most famous, have disrupted the classic correlation between supply and demand. The use of the product or service takes place starting from the consumer request, which must be followed by an almost immediate, on-demand service.
According to a recent Intuit report , compared to the 3.9 million American workers employed in the on-demand economy in 2017, in 2021 it is estimated that they will reach around 9.2 million, with the consequent birth of a new class of entrepreneurs and workers . The latter, in particular, will be overwhelmed by a revolution that someone has already compared, for social impact, to the industrial one.
Many entrepreneurs like to underline what was the slogan with which Amazon launched Flex in October 2015, a service through which anyone can become a courier using their own machine: « Become the boss of yourself ». Workers ready to take the first notification on the smartphone that warns them of a delivery, with wide margins of autonomy, without specific and technical skills.
And there will be more and more. An immense basin from which the platforms of the on-demand economy will be able to draw fully: unemployed, unemployed, atypical. According to a study conducted by the consultancy firm McKinsey , by 2025 more than 540 million people will be able to benefit from the opportunities offered by the technological platforms. Among these, at least 200 million people who are inactive or engaged only part time, will be able to earn more thanks to the jobs offered on these platforms.